We explored several different directions for our brand identity, and wanted to find a way to communicate the balance we offer between the innovative thinking and technology going into our home design as well as the charisma and enthusiasm of all the members of our team. We chose the name SolAbode as it effectively communicates the essence of the home we are building by combining the word “Sol” (meaning sun or solar technology) with the word “Abode” (representing home, warmth and dwelling within). In addition to the name, we identified a foundation of our brand which ‘lives’ through the four elements, tied to southern Alberta’s landscape, that we have integrated into our home – water, rock, sun and wood.
Visually, we chose to support our brand by designing a logo and colour palette that includes warm and inviting colours. This type treatment has a sophisticated and grounded feel, yet remains approachable and youthful at the same time. We have also incorporated imagery and textures of the four elements in our marketing pieces to help demonstrate the natural relationship they have with the home.
We developed a tagline, “An innovative home for a brighter future,” that clearly defines what our objectives are and captures the goal of our project: to create a unique home which offers sustainability and energy efficiency, allowing for a better future for generations to come.
In all our communications, we strive to further reinforce the essence of who we are by taking innovative approaches and being environmentally conscientious in production, always ensuring we do not lose sight of the four elements that help us achieve the SolAbode home we are proud to have built.
Wood Water Rock Light
